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CAMPAIGN

Campaign

Conceptual development, art direction, creative writing and design team guidance that consistently delivers on-target messaging and consumer sell-through. 

Video

Storytelling expertise from drawing board to finished edit. Overseeing production teams large and small to produce a wide range of content that garners viewership and is right on budget.

The DW ICON™ Snare Drums
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The DW ICON™ Snare Drums

NO SIGNATURE REQUIRED: COLLECTOR'S SERIES® ICON™ SNARE DRUMS Created by DW Drum Designer,John Good,to pay tribute to some of the most iconic drummers in the history of Rock,the all-new line of Icon snare drums honors Neil Peart of Rush, Roger Taylor of Queen, and Nick Mason of Pink Floyd. The snare drum sizes and shell configurations are as played by each artist, with one dramatic new design element. The finish is painstakingly laser-cut, then hand-inlayed from a variety of jaw-dropping exotic wood veneers. For Neil Peart's drum, the Time Machine motif is realistically recreated in the wood, while Queen's ornate, Freddie Mercury-designed crest is depicted, as is Pink Floyd's famous Dark Side of the Moon prism and waveform image. Each drum is protected with clear gloss lacquer and includes Collector's Series® snare drum standard features such as our MAGTM throw-off system with 3P (3 position) butt- plate,True-HoopsTM,True-ToneTM snare wires,True-PitchTM tuning,and DW Heads by Remo USA®. Also included are a premium DW snare bag,certificate of authenticity,and a legend that describes the woods used for each specific drum. For more information on this iconic collection, visit: http://dwdrums.com/limited DREX6514SSG-QU, DREX6514SSP-RH, DREX6514SSN-PF For all things DW, visit: http://www.dwdrums.com To stay extra-connected with all our latest happenings, follow us on your favorite social networks: http://www.facebook.com/dwdrums http://www.twitter.com/dwdrums http://www.youtube.com/dwdrums http://www.instagram.com/dwdrums http://www.pinterest.com/dwdrums http://www.google.com/dwdrums
VIDEO
DIGITAL

Digital

A proven track record of creating web properties, social and B2C communications and podcasts that are engaging and true to audience expectations.  A holistic approach that maximizes return on ad spend and harnesses the brand promise. 

GRETSCH DRUMS Social

  • Instagram
  • Facebook

DW Social

  • Instagram
  • Facebook
PRINT

Print

Expertise in publishing physical touch points via the printed page, utilizing impactful imagery and rich content in a way that compliments a host of purpose-driven tactics. Catalogs, magazines, books, collateral, advertising and more—all strategic and delivered right on time.

Packaging

Supervising and co-designing all facets of packaging, no matter the price point. A complete understanding of the retail environment and ensuring product differentiation where it matters most—the point of purchase.

PACKAGING

Branding

Creating IP that resonates. Logos, slogans, product names and feature branding that reinforce a meaningful value prop that can be underscored time and time again. 

BRANDING

Co-Branding

Finding ways to expand brand awareness and cast a wider net. Initiating co-brand ideas that make sense and increase brand equity.

CO-BRANDING

Placement

Creating opportunities to put product in front of the masses, delivering huge marketing value and brand legitimacy across media channels.

PLACEMENT
INFLUENCER

Influencer

Superior artist management skills. Fully adept at negotiating deals, building longterm relationships and integrating captured audiences into a comprehensive media plan.

Derrick Wright - Adele
Travis  Barker - Blink 182
Sheila E - Prince
Tommy Lee -  Mötley Crüe
Joe Perry - Aerosmith
Mick Fleetwood - Fleetwood Mac

© 2024 by Scott Donnell

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